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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

A product launch is a marketing event that precedes the release of a new product. You can launch an old product to a new audience or different market segment. For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books.

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2024 Winter Las Vegas Market 

Trade Show Booth Companies - Trade Group

LAS VEGAS, NV – The premier event in the furnishing industry, the Winter Las Vegas Market, is coming to Las Vegas, NV, to spotlight an array of home décor and gifts. The official dates for the Winter Las Vegas Market are January 29 th – February 2 nd , 2024. Before you go, check out the resources below to boost your marketing strategy.

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How to plan for more retail disruption and drive customer experience

Inside Retail

Like the previous examples, you don’t need to move mountains to leverage your customer data to plan an in-the-moment positive experience for your customer. Sam Middleton is Senior Director of Marketing at InMoment. The post How to plan for more retail disruption and drive customer experience appeared first on Inside Retail.

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Ideas for Spring Brand Activation Planning

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Here are some insights to help you plan the ultimate spring event. Patrick’s Day An astonishing 61% of Americans plan to celebrate St Patrick’s Day. The Trade Group is a full-service experiential and event marketing company.

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AMTA 2024 National Convention 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" AMTA actively promotes the health benefits of massage to the public, the healthcare community, and other key groups. Check out the resources below to help boost your marketing strategy! What are you waiting for?

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National Lawn & Garden Show 2024 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Exhibiting at NLGS offers unparalleled opportunities to connect with industry leaders and potential clients in the lawn and garden sector. Explore the resources below to begin your journey!

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Space Symposium 2024 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The 38 th Space Symposium show in 2023 featured over 10,000 attendees from 40 different countries in a four-day event. Visit the Space Symposium website to view the 2024 floor plan.

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