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How Influencers Can Increase Your Retail Sales

Retail Bound

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

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How Product Videos Help Grow Retail Sales

Retail Bound

In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy. Greater Reach and Engagement With the rise of social media and video sharing platforms, product videos have become easily shareable content.

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Is inflation driving up demand for affordable makeup products and dupes?

Inside Retail

This trend is more evident among younger consumers, with 33 per cent of those aged 18-24 and 35 per cent of those aged 25-34 stating that they have purchased makeup dupes due to being influenced by social media. The rise of dupes driven by social media influence and an evolving concept of value, has reshaped the beauty landscape.

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Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. Accept that China is a very different market to the one you’re used to. Research the right market.

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. According to recent statistics, online retail sales have experienced substantial growth, reaching a staggering $40.2 billion in 2022.

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The new Tiktok challenge waging war on the major supermarkets’ pricing

Inside Retail

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Private-label brand sales account for 18.1

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