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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. Inside Retail spoke with Marisa Bertha, Liquid Death’s senior vice president, to learn more about the brand’s unconventional approach to garnering consumer attention, its recent collaborations, and its long-term goals.

Strategy 130
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How Dubai sportswear giant GMG aims to crack the Southeast Asia market

Inside Retail

GMG is a Dubai-based company with distribution rights for more than 120 global brands in the Middle East and Southeast Asia, and a portfolio of multi-brand retail chains across sports, food and beauty. It recently opened its first corporate office in Singapore, marking a significant milestone in the company’s expansion strategy.

Marketing 130
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The power of Invisible PR in retail

Inside Retail

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. By merging these varied data sources, retailers can acquire a holistic view of their Invisible PR presence and pinpoint areas for improvement.

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US brand Nautical Bowls primed for Australian launch

Inside Retail

Nautical Bowls, an acai bowl retail chain founded in the US, is heading to our shores. And the product that we’re bringing to market is very relevant. Peter is supporting our growth strategy with our team maintain close contact with his on operational and marketing aspects,” said Lightfoot. “We

Location 263
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Breaking down the clever approach to Chemist Warehouse’s public listing

Inside Retail

A benefit of this strategy is the ability to bypass regulatory filings, or the funding to go public. In the case of Chemist Warehouse, the acquisition would position it as a superpower in the Australian pharmaceutical market, dominating the wholesale and retail markets through vertical acquisitions across the value chain.

Marketing 245
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Grill’d CEO Simon Crowe on how drive-thru will inform its future growth

Inside Retail

Australian burger chain Grill’d recently opened its first drive-thru restaurant in Brisbane as part of a broader expansion strategy to service new markets and embrace new channels. Grill’d – which is positioned as a healthier option than fast-food – is tapping into the significant global drive-thru food market.

Strategy 246
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What Rite Aid’s collapse reveals about the challenges of pharmacy retail

Inside Retail

Since filing for bankruptcy last week, pharmaceutical retail chain Rite Aid has received interim approval to access up to US$3.45 The fall of the pharmaceutical retail chain Rite Aid isn’t the only pharmaceutical retailer in the US that is facing financial challenges.