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How Influencers Can Increase Your Retail Sales

Retail Bound

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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How HomePro aims to grow in Thailand’s fragmented DIY market 

Inside Retail

Thailand’s HomePro is strengthening its market leadership in the country’s DIY/home improvement industry in the first half of 2023. According to Statista Market Insights, the DIY and Hardware market was worth US$14.21 According to Statista Market Insights, the DIY and Hardware market was worth US$14.21

Marketing 130
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Localisation, livestreaming and logistics: How to tap into the Chinese market

Inside Retail

Before 2020, when travel was easy and diplomatic relations were cordial, I placed great emphasis on the need to build trusted relationships on the ground in China as the foundation of a successful market entry strategy. Accept that China is a very different market to the one you’re used to. Research the right market.

Marketing 130
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Vietnam’s Vincom shifts focus from expansion to upgrades

Inside Retail

Reports have been circulating for more than a month now that Thailand’s Central Group is in talks with Vietnam’s Vincom Retail that could lead to the Thai company buying a majority stake. More significantly, sales are now 27 per cent above the level of the first quarter in 2019. Both are expected to open in the fourth quarter.

Expansion 130
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What is Omni-channel Retail?

Retail Bound

Although many new product companies are finding success selling on Shopify or Amazon, online sales still only represent 20% of all retail sales, whereas offline channels like brick-and-mortar locations, catalog, TV Shopping and Reward and Incentive markets represent 80%. It is a $3.9

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5 Best Experiential Retail Examples

Greater Group

Experiential retail has developed out of the need to adapt to the changing market due to the rapid growth of the online market. Agent Training, civilians enter the experience store where a range of limited edition uniforms and other merchandise items are on sale to prepare them for returning to the ‘real world’.