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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books. These are not simply marketing materials but media that stand by themselves and appeal to audiences who don’t consume energy drinks. FREE WHITE PAPER.

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Turbocharge Your Trade Show Program with this 5-Step Method for Selecting the Right Shows  

Trade Show Booth Companies - Trade Group

Are you worn-out from planning for events that NEVER seem to meet expectations? Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? It’s always best to have a plan. You plan to go to Acme Trade Show with a 40’x40’ exhibit (1,600 sq.