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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

They also engage with their audience through different mediums such as blogs, videos, and podcasts. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is influencer marketing? Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok.

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Is it Time to Refresh Your Booth Graphics?

Trade Show Booth Companies - Trade Group

But just like any marketing material, they can wear out, become outdated, or even lose their luster. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" This brings us to the critical question: When is it time to refresh your trade show booth graphics? Listen to the people who see you the most.

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

For example, Red Bull started out selling energy drinks but soon expanded its market reach with the Red Bull Media Company—complete with TV Shows, movies and books. These are not simply marketing materials but media that stand by themselves and appeal to audiences who don’t consume energy drinks. FREE WHITE PAPER.

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Turbocharge Your Trade Show Program with this 5-Step Method for Selecting the Right Shows  

Trade Show Booth Companies - Trade Group

Please provide overview of products/services offered: Overall marketing strategy/objectives: Specific messages being delivered: Target Market Profile. Competitors: Market share vs. competitors: Competitive strengths and weaknesses (unique value proposition): Awareness level for services offered: Trade Show Activity/Expectations.