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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130
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How Aussie retailers can avoid the Black Friday nightmare before Christmas

Inside Retail

We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Through interviews with retail leaders, we’ve continually heard that many brands participate in these sales reluctantly, acknowledging they train consumers to shop early and demand big discounts.

Strategy 261
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. Consumers have been adopting various strategies to manage their budgets, but they expect more from brands to support their lifestyles. But this shouldn’t just be a retail race to the bottom.

Shopping 130
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In-store shopping is far from dead – but the phygital world beckons retailers

Inside Retail

The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.

Shopping 246
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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This Christmas, give your business the gift of hiring

Inside Retail

We are operating in unpredictable times, and being attuned to strategies and ideas that assist future success and growth, even if it’s just a small edge, is worth considering. If businesses are relying on talent acquisition as part of their growth strategy, they have a significant problem. A window of opportunity. One solution?

Gifts 130
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What retailers can learn from Australia Post’s clever new concept store

Inside Retail

More than just shops The unique backstory to this initiative is the 4,000-strong network of Australia Post stores. Of course, these Post sites are much more than just shops. Customer-first approach Given the chance to review the strategy, the Australia Post team has flipped the focus.

Concept 278