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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

Gifts 246
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Revealed: Customers’ biggest Christmas shopping fears this year

Inside Retail

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

Shopping 263
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Navigating the unique challenges of holiday shopping in 2023

Inside Retail

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. This can take the form of communicating with consumers the ways to extend the life of items, creating budget-conscious gift guides or DIY gift ideas, or being upfront about the cost of returns or choices for delivery.

Shopping 130
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.

Fashion 290
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The Role of Shopping Centres in Creating Communities and Shaping Urban Areas

Retail Focus

Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. Online shopping continues to grow even post-pandemic, meaning it’s never been more important that these complexes continue to differentiate themselves from online retailers, cementing their place in society.

Shopping 162
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Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter

Retail Focus

The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period.

Planning 173