Gordon’s highlights sustainability pledge with bottle makeover

By Éilis Cronin in Alcohol 15th November 2021

Gordon’s Gin is rolling out a new bottle style made from up to 85% recycled glass, in a move designed to make the packaging wildly recyclable by 2030.

The updated design also features a Royal Warrant, granted to Tanqueray Gordon & Co as suppliers to the Royal Household.

With four in 10 gins purchased in the UK being Gordon’s Gin, the new bottle design “emphasises the flavour experience of each variant with subtle taste cues highlighted on the design”.