The Summer Fruits range includes strawberry, orange, lemon and new blackberry flavoured sweets and is available now in stick and Favourites multi-pack formats.
PVM research has found that blackberry is the UK’s second favourite flavour after strawberry.
By adding a blackberry flavour, the brand hopes to build on the 24.4% growth in sales Fruittella singles achieved in the last 12 weeks and strengthen Summer Fruits’ position as the number two favourite stick behind strawberry.