Talking Retail Grocery and product news for independent retailers
The campaign “will act as a call to action for consumers to make tea the best way – by making a cup that’s bursting with flavour, uses the best blends, the finest organic and 100% natural ingredients, uses unbleached tea bags and is better for the planet too.”
Launched this month (January), the marketing campaign will run throughout 2022 across print, social media and digital.
Bryan Martins, marketing and category director for Clipper Teas at brand owner Ecotone UK, said: “Clipper is one of the fastest-growing tea brands in the category, now growing at 20% versus two years ago in a declining category (-2%).
“We are looking to continue that momentum with our ‘Make it Better’ campaign.”
