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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Personalize Your Messaging Offer personalized experiences or products tailored to individual preferences.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

You can download the July eCommerce Benchmark report here. With mobile devices dominating the consideration and purchasing phases of the online buyer journey today, brands need to tailor their marketing and online stores to accommodate these devices. Download a summary of FY22 e-commerce performance here. .

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“I joke that I was (and still am) winging it”: Meshki’s Damien Park-Neilson

Inside Retail

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10.

Strategy 249
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Why e-commerce players need a composable commerce solution

Inside Retail

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

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How to effectively communicate with customers this holiday season

Inside Retail

This means, according to Zhang, that businesses need to offer customers the ability to tailor their communication preferences extensively. If you’d like to download the full report, click here. Walk the tightrope. Keeping a brand top of mind to customers is a difficult tightrope to walk. To catch up on the full webinar, click here.

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