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Retail Focus
FEBRUARY 7, 2024
In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).
Trade Show Booth Companies - Trade Group
SEPTEMBER 20, 2023
To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.
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Inside Retail
MARCH 27, 2024
The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As
Inside Retail
AUGUST 17, 2022
However, these positives are likely attributable to a range of factors – including inflation, fewer sales promotions being pushed by brands this year and more big-ticket holidays and high full-price items being sold – as opposed to consumers buying more, given the number of units purchased per online sale actually fell 19 per cent.
Inside Retail
MARCH 21, 2024
This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque. It’s free here online.
Inside Retail
SEPTEMBER 9, 2021
Using loyalty rewards to promote health outcomes. After downloading the app, users are taken through a 25-question onboarding flow that leads to a personalised set of health resources and free health programs that help customers build healthy habits. Merging above-the-line and below-the-line promotions. How to get started.
Retail Focus
MAY 3, 2023
New data from Wunderkind , the leading performance marketing solution that scales one-to-one messages for retailers and brands, has revealed that black holes in retailers’ shopper identification capabilities are hampering personalisation efforts, and leaving revenue opportunities on the table.
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