Inside Retail

MARCH 9, 2023

If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Shein seeks to block Temu from using Shein’s name for marketing, and it wants damages from sales that Shein can show came through deceptive or infringing marketing. Temu has asked the court to dismiss the lawsuit. “I

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Trade Show Booth Companies - Trade Group

SEPTEMBER 22, 2023

Whether you’re a job seeker, a business professional, or a marketer, crafting effective LinkedIn outreach messages is crucial for expanding your network and achieving your goals. The Trade Group is a full-service trade show and event marketing company. Contact us here or give us a call at 972-734-8585.

Strategy 52

Strategy Marketing Social Media Form 52

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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Marketing Social Media Advertising Engagement 52

Inside Retail

NOVEMBER 14, 2023

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

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Trade Show Booth Companies - Trade Group

JUNE 23, 2023

LAS VEGAS, NV – The premier event in the furnishing industry, the Winter Las Vegas Market, is coming to Las Vegas, NV, to spotlight an array of home décor and gifts. The official dates for the Winter Las Vegas Market are January 29 th – February 2 nd , 2024. Before you go, check out the resources below to boost your marketing strategy.

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Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . The guide reviews five of these factors, with tips for marketers and app developers on how to enhance them.

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Inside Retail

FEBRUARY 28, 2024

You can download the full report here. A self-described “accidental digital native” Horn left a career in corporate law to join the early leadership teams at The Iconic and Uber Australia. Now at Country Road Group, he is one of the key leaders driving the company’s digital and technological transformation efforts.

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Fashion Strategy Management Marketing 279

Inside Retail

OCTOBER 13, 2021

“We continue to leverage our content strategy to drive brand awareness and discovery, and we are reinvesting in the business to accelerate our growth trajectory within a large and growing $11 billion market,” O’Shannessy said.

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Strategy Marketing Space 246

Inside Retail

AUGUST 10, 2022

The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.

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Trade Show Booth Companies - Trade Group

FEBRUARY 6, 2023

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.

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Marketing Home Furnishings Social Media Design 98

Trade Show Booth Companies - Trade Group

JULY 14, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The bartender finished putting a pint in the dishwasher and placed both hands on the bar inviting her to share. He understands we can’t use the same strategy, but the cost of going in a new direction worries him. I’m in marketing, if you haven’t already guessed.

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Marketing Strategy Interior Display 52

Inside Retail

MARCH 7, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. ROSARS is a deep rabbit hole but in essence, it’s the compass that guides our shipping and returns strategy.

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Strategy Management Tailored Balance 249

Retail Focus

JULY 9, 2021

Retailers that use their brand communities to create emotional connections with their customers see a greater ROI from their marketing investment, a new study 1 by loyalty and engagement platform, LoyaltyLion has found. Fiona Stevens, Head of Marketing at LoyaltyLion said “The ecommerce landscape is changing. About LoyaltyLion.

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Marketing Engagement Contrast Consumer 147

Inside Retail

NOVEMBER 8, 2021

As the data-decision driven world continues to evolve, the marketing space is seeing marketers, category and brand professionals alike held more accountable than ever for success and delivering results – not just with vanity metrics like clicks and engagement, but perpetually trying to understand how these convert into sales.

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Planning Advertising Engagement Strategy 263

Inside Retail

APRIL 26, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10.

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Strategy Shopping Engagement Marketing 147

Inside Retail

SEPTEMBER 13, 2021

million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Influencer marketing is another key tactic behind the brand’s social media success.

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Social Media Fashion Marketing Strategy 242

Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

As a result, B2B companies are investing in account-based marketing tactics to meet their buyers’ demands. Account-based marketing is a marketing strategy that focuses on identifying accounts/companies that match a business’ ideal customer profile (ICP). Buyers now expect personalization and relevance. What is ABM?

Marketing 52

Marketing Social Media Engagement Strategy 52

Inside Retail

FEBRUARY 21, 2023

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained. It is expected to grow 26 per cent by 2028.

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Customer Engagement Engagement Social Media Consumer 246

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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Retail Focus

FEBRUARY 20, 2024

Scurri Track Plus , enables retailers to take control of the post-purchase experience and turn it into a marketing opportunity by boosting loyalty with highly-customisable, own-branded tracking emails, which reduce “where is my order” (WISMO) queries and protect customer acquisition and retention.

Customer Engagement 147

Customer Engagement Engagement Consumer Management 147

Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While purchase-based ad targeting is not a new concept, the rise of new programmatic channels has provided more avenues for marketers to reach audiences at scale and in real-time. Here are some strategies to reach customers at the time of purchase: Adopt an agile approach.

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Strategy Tailored Marketing Shopping 246

Inside Retail

MARCH 19, 2023

It’s now mission-critical for enterprises to fortify their market position and secure their staying power by future-proofing their core retail systems. Composable commerce lets businesses quickly adjust to new market trends and changing customer demands without having to completely overhaul their existing systems.

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Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. You don’t want to have team members spending their time downloading and uploading files between systems.

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Inside Retail

MAY 31, 2023

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards. Notably, 75 per cent of vendors on Amazon originate from China.

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Social Media Consumer Fashion Marketing 130

Inside Retail

JANUARY 30, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. Marketers should be leveraging value exchanges that go beyond the generic and drive deeper engagement through emotional loyalty.

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Consumer Engagement Advertising Strategy 130

Inside Retail

AUGUST 15, 2022

As a savvy marketer, you know that Black Friday success is driven long before the shopping begins. Now is the time for strategic planning, smart segmenting, and a solid omnichannel marketing strategy that will position your brand for success. Test your discounts before the big day.

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Strategy Planning Balance Shopping 130

Inside Retail

SEPTEMBER 28, 2023

The brick-and-mortar retailer that once attracted gamers has struggled in the age of online downloads, drawing it to the heart of a clash in 2021 between hedge funds betting on its demise and retail traders pumping up its price.

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Inside Retail

SEPTEMBER 28, 2023

The brick-and-mortar retailer that once attracted gamers has struggled in the age of online downloads, drawing it to the heart of a clash in 2021 between hedge funds betting on its demise and retail traders pumping up its price.

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Management Fashion Strategy Marketing 130

Inside Retail

OCTOBER 12, 2022

Sydney-based non-alcoholic bottle shop Sans Drinks believes the market is getting big enough to support an entire chain of alternative bottle shops. As the market grows, however, Lyre’s is leaning on its growing consumer base to help educate Australians on how best to enjoy their new, non-boozy spirits. There’s no downloading.

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Balance Consumer Shopping Marketing 246

Inside Retail

AUGUST 22, 2021

“I think it’s a realisation of the strength of e-commerce, which means that having to sort out an online-first strategy is the right business decision for most small to medium businesses. The report itself is also available for download free of charge. “I Download the report or sign up for a free 30-day trial.

Shopping 173

Shopping Social Media Strategy Consumer 173

Inside Retail

APRIL 4, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. I had no preconceived notions of how things should be done – either in product or in marketing.

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Marketing Apparel Management Expansion 130

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . This allows businesses to evaluate and continuously evolve their customer engagement strategies to grow their brand. Take Ticketek , for example.

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Customer Engagement Engagement Reimagine Strategy 130

Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns.

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Advertising Social Media Strategy Display 52

Trade Show Booth Companies - Trade Group

NOVEMBER 21, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The 38 th Space Symposium show in 2023 featured over 10,000 attendees from 40 different countries in a four-day event. If you’re starting to design an exhibit, get a head start with the resources below to ensure your marketing strategy is top notch!

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Space Social Media Expansion Strategy 52

Inside Retail

OCTOBER 25, 2022

Adjust your sourcing strategies to help reduce markdowns. This strategy works for seasonal markdowns, too. You can create virtual pools of inventory that can be segmented in many ways including by channel, market, region, and/or product and include inventory rules such as buffers or exclusions.

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Location Strategy Line Management 130

Inside Retail

APRIL 27, 2021

If companies could invest in working capital, they were able to capture market opportunities and acquire customers faster than ever before. The increased pricing attractiveness has incentivised many able retailers to pursue ASX listings rather than private market transactions.

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Marketing Expansion Form Light 246

Inside Retail

APRIL 9, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. We’re also working on automation initiatives to help us as we scale across multiple channels and markets,” she said.

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