Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

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Inside Retail

APRIL 4, 2024

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Consumers in Australia’s key markets of China, Hong Kong and Singapore were especially inclined to use social commerce. trillion by 2030.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media.

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Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. per cent in pre-market trading, indicating a positive reception to the news. But what about home workout products?

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Inside Retail

OCTOBER 5, 2021

Powering retail growth: the next generation of contact centres presents the most important retail customer service statistics and insights in the market, painting a picture of what the future of retail contact centres looks like. To read the full report, download it here. The future of customer service agents: .

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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Inside Retail

OCTOBER 12, 2022

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. You can download a complimentary copy of the full report here.

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Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

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Trade Show Booth Companies - Trade Group

MAY 2, 2023

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!

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Inside Retail

AUGUST 29, 2023

According to a report conducted by ThredUp, an online consignment and thrift store, the US secondhand market is expected to reach (US$70 billion) by 2027. Globally, the market is expected to reach (US$350 billion) in the same time period. In 2019, TikTok was downloaded 693 million times, making it the most downloaded app that year.

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Gaming can help marketers: Collect valuable customer data. Consumers want to be entertained.

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Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . The guide reviews five of these factors, with tips for marketers and app developers on how to enhance them.

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Trade Show Booth Companies - Trade Group

FEBRUARY 6, 2023

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.

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Inside Retail

MAY 31, 2023

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards. Notably, 75 per cent of vendors on Amazon originate from China.

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Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. You don’t want to have team members spending their time downloading and uploading files between systems.

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Trade Show Booth Companies - Trade Group

NOVEMBER 3, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz.

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Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? Here are the precise differences between paid search and paid social.

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Inside Retail

JULY 31, 2022

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. A few years ago, streetwear brand Anti Social Social Club started including NFC tags in all its apparel due to the increase in counterfeit products.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 5, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The HMRSSS helps you connect face-to-face with manufacturers of the products, along with the advantage of “on the show floor” savings. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.

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Inside Retail

DECEMBER 21, 2021

With unsuspecting victims footing the bill for the marketing campaigns, the hackers simply wait for the orders to roll in, charge for the products and ship them (or not). Social-media scams and hacks are increasing. Facebook’s Philippines marketing manager has not responded to an approach from Inside Retail for comment.

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. The way we buy clothes has been changing. Retail is still the main source of fashion inspiration.

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t.

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Trade Show Booth Companies - Trade Group

NOVEMBER 6, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely. AUSA’s Social Media Impact Another aspect of the event that blew away all expectations was the social media reach this event produced.

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Trade Show Booth Companies - Trade Group

NOVEMBER 21, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The 38 th Space Symposium show in 2023 featured over 10,000 attendees from 40 different countries in a four-day event. If you’re starting to design an exhibit, get a head start with the resources below to ensure your marketing strategy is top notch!

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Trade Show Booth Companies - Trade Group

OCTOBER 17, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Becoming an exhibitor at The Hospitality Show, you can connect with operators, owners, and procurement specialists looking for innovative products and solutions.

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Inside Retail

OCTOBER 3, 2022

De Schuytter revealed that the Asian market currently represents one-third of the brand’s overall revenue, so it’s quite significant in the overall scheme of things. It is a trend that is quite different from the European market, he noted. It felt really nice and it worked super well for the market,” he said.

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Trade Show Booth Companies - Trade Group

NOVEMBER 23, 2023

SAVANNAH, GA – Join Campus Market Expo (CAMEX) 2024 at the Savannah Convention Center in Savannah, GA. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" CAMEX is the place to meet with campus retail buyers which in the 2023 show, attendees spent almost 4 hours on the show floor compared to national trade show averages!

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Trade Show Booth Companies - Trade Group

MAY 8, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Not leveraging social media Social media can be a powerful tool to attract attendees to your booth. Use event-specific hashtags and engage with attendees on social media during the event.

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Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Chances are not many will point towards Chinese online brand Shein.

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Trade Show Booth Companies - Trade Group

DECEMBER 21, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Exhibiting at Otakon allows you to engage with a dedicated fanbase directly. In addition, exhibiting at Otakon is a powerful marketing tool. It’s a chance to showcase your latest offerings, receive feedback, and build brand recognition.

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Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Do you invest in more digital marketing? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. . #3 You’ve hit a wall. Advertising? Another location?

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Social Media Customer Retention Engagement Strategy 52

Trade Show Booth Companies - Trade Group

SEPTEMBER 21, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" NRF Protect 2023 was designed with individuals like you in mind. Measuring Trade Show ROI Guide How to Secure the Best Trade Show Booth Location 11 Ways to Promote Your Booth on Social Media The Trade Group is a full-service trade show and event marketing company.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 1, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" M-PACT provides exhibitors with the opportunity to present their products and services to an audience of serious buyers. The M-PACT Show gives you access to leading-edge, industry-specific information, and valuable new professional contacts.

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Social Media Expansion Promotion Space 52

Trade Show Booth Companies - Trade Group

AUGUST 31, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The Sea-Air-Space Exposition has served as a platform for networking, knowledge exchange, and collaboration among governments since 1965. Within three days, Sea-Air-Space unites with the U.S.

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Inside Retail

AUGUST 22, 2021

Another finding showed that 54 per cent of the people surveyed had discovered a new small-scale retailer via social media during the pandemic period. The report itself is also available for download free of charge. “I Download the report or sign up for a free 30-day trial. We’re seeing a boom,” says Boyer. “I

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Shopping Social Media Strategy Consumer 173

Trade Show Booth Companies - Trade Group

JULY 27, 2023

The six expos include MD&M SouthPack ATX D&M Plastec Powder Bulk Solids At IME South, attendees get the chance to discover one of the largest manufacturing events that connects you across multiple vertices and industries. Contact us here or give us a call at 972-734-8585.

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