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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

Returns should be convenient and flexible Ensure your returns process is straightforward and accommodating to maintain customer satisfaction. Invest in hybrid retail and social media Blend physical and digital retail, and leverage social media for product discovery and sales.

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

Whether aiming for new customers, product introductions, or customer retention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.

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Welcome to the new customer experience

Inside Retail

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Do you invest in more digital marketing? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. . #3 You’ve hit a wall. Advertising? Another location?

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Digital Transformation in Retail: The Need is Now

Parcel Pending

Retail digital transformation is when retailers leverage technology, e-commerce, omnichannel marketing and Artificial Intelligence (AI) to drive operational efficiencies while offering a customer-centric approach to retail. In fact, 74% of retail site traffic in Q1 2023 and 63% of online orders are generated by smartphones.