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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? When a user searches for those keywords, the ads are displayed prominently at the top or bottom of the search results. Also highly focused on direct response actions like purchase or sign-ups.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Keep your display simple, clean, and focused on the key message you want to convey.

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Post-Event Recap: AUSA’s Annual Meeting 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely. AUSA’s Social Media Impact Another aspect of the event that blew away all expectations was the social media reach this event produced.

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Otakon 2024 Dates 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Exhibiting at Otakon allows you to engage with a dedicated fanbase directly. Within these categories, Otakon attracts a diverse and passionate crowd eager to explore the latest trends and products in the industry. Plan to exhibit at Otakon 2024?

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5 Ways to Create Engaging Booth Graphics 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. We’ve also seen people take pictures in front of these media walls, like celebrities at movie premiers.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s face it, the rise of “socialmedia has often resulted in less face-to-face interaction. For those who aren’t predominantly extroverts, socializing takes practice—and it’s clear that sending an email is not the same as talking to someone’s face. People are more likely to act in ways to avoid social pain than seek pleasure.