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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

Entrepreneurs often turn to a treasure trove of strategies to gain a competitive edge. Among the many strategies are exhibiting at trade shows. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? The primary distinction lies in the ad network each method employs.

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Post-Event Recap: AUSA’s Annual Meeting 

Trade Show Booth Companies - Trade Group

Army to unveil its latest innovations and strategies while also simultaneously fostering a sense of collaboration between military organizations, industry partners, and the broader public. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Keep your display simple, clean, and focused on the key message you want to convey.

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10 At-Show Marketing Tactics  

Trade Show Booth Companies - Trade Group

Offer valuable resources like white papers, case studies, or industry reports in exchange for contact information. Set up a themed photo booth or a creative backdrop that encourages attendees to take photos and share them on social media, tagging your brand. Social Media Why wait until after the show to engage?

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". TIP 3: TRAIN BOOTH STAFF ON KEY MESSAGING AND ENGAGEMENT STRATEGIES. The rise of experiential marketing coincides with the rise of social media. In general, there are three strategies for using promotional items effectively.

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Top 10 Books on Networking 

Trade Show Booth Companies - Trade Group

However, beyond the impressive booth displays and well-crafted presentations, one vital element can make or break the success of any trade show endeavor: Networking. Networking is the art of forging connections, building relationships, and capitalizing on opportunities through social interactions.

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