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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

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How can your business leverage the incoming surge in cross-border spending?

Inside Retail

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Conquering cart abandonment risks Presenting a robust and dynamic purchase experience is crucial, and this starts with displaying prices in the customer’s home currency.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

The Trade Group exhibited at the show and was privileged to speak with many event professionals, taking note of a few of the marketing trends they want to see more of in their company’s booths. Here’s a brief recap from EXHIBITOR LIVE 2023 and the marketing trends attendees want to see. Tell us about your highlight from EXHIBITOR LIVE!

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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? Here are the precise differences between paid search and paid social.

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The Hottest Marketing Trends from 2023 KBIS/IBS  

Trade Show Booth Companies - Trade Group

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.

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Inclusion and inspiration: What women actually want

Inside Retail

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. Physical retail is great for fit but not that convenient, and style cues are limited to a few outfits on display. Each of these platforms has its own benefits and drawbacks in terms of fit, style and convenience.