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Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter

Retail Focus

The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period.

Planning 173
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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early. As the saying goes: Those who fail to plan, plan to fail. FREE WHITE PAPER.

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How Indonesian D2C brand Saturdays is changing the eyewear game

Inside Retail

The optical stores typically display many glasses under a counter, and the store itself is filled with ads and signage with white, displeasing ambience; 2. Saturdays redefined the offline shopping experience with glasses displayed in a modern cafe. Can you tell me about your plans for the extra funding?

Expansion 264
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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

A recent report from the Center for Exhibition Industry Research (CEIR) found that the vast majority of business-to-business (B2B) exhibition attendees plan to maintain or increase the number of shows they visit. This makes it essential to deliver value to attendees when they stop by your display.

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Otakon 2024 Dates 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Exhibiting at Otakon allows you to engage with a dedicated fanbase directly. Plan to exhibit at Otakon 2024? Within these categories, Otakon attracts a diverse and passionate crowd eager to explore the latest trends and products in the industry.

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8 Trade Show Growth Hacks for Startups

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money. Plan a Smart Pre-Show Marketing Campaign Weeks or even months before the event, utilize social media to create buzz.

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Video Walls for Trade Show Exhibits: 8 Essential Questions for Optimal Execution 

Trade Show Booth Companies - Trade Group

Like any element of a display, if a video wall is not utilized thoughtfully, it will just become noise. How will a video wall improve your display and the message you are trying to convey? Where will the video wall be in your display? Where you want the video wall to be displayed will influence the products you select.

Display 52