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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Converge Display Control by OnQ Brings Touchless Interactivity In Store

VMS

OnQ , a leading manufacturer of custom retail displays, today expanded its Converge platform to enable retailers to deliver touchless interactive experiences in store. Converge Display Control lets shoppers control interactive content on any connected TV by simply scanning a QR code on their phone.

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Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter

Retail Focus

As this demographic gets older and gains more disposable income, they have become a key audience for retailers to engage. Click here to download Aptos’ 2023 Golden Quarter Consumer Survey, “Why Gen Z wants real-world retail magic this Christmas”.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Lack of staff engagement A disinterested or unapproachable team can deter visitors.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

This makes it essential to deliver value to attendees when they stop by your display. You will need to discover which tactics provide the best opportunity to engage visitors and how to combine those opportunities into a cohesive presentation. Once that’s finished, booth staff can engage visitors and answer any questions.

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Custom vs Modular Exhibits: Which is Best for You? 

Trade Show Booth Companies - Trade Group

In short, custom exhibits and modular exhibits are two different approaches to constructing and designing the all-important exhibition booths and displays at your next trade show event. Incorporates Engaging Experiences Custom exhibits provide many opportunities for one-of-a-kind immersive experiences.

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Pricer ESLs deliver investment payback period of 18 months, new study shows

Retail Focus

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

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