Inside Retail

FEBRUARY 21, 2023

Sephora Beauty uses live streams to promote new products. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Enhance brand awareness and reputation.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130

Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

Customer Engagement 130

Customer Engagement Engagement Reimagine Strategy 130

Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

JANUARY 2, 2024

Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers. 3 Use a CDP to segment targeting of promotions and offers Use Klaviyo’s CDP to segment customers based on their behaviour, preferences and purchase history.

Strategy 130

Strategy Marketing Social Media Engagement 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Tailored Promotion Customer Engagement 130

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions.

Social Media 130

Social Media Shopping Form Promotion 130