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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

Shopping 255
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How changing consumer tastes are driving China’s competitive coffee market

Inside Retail

“The Chinese consumer is increasingly adopting Western lifestyles and coffee is obviously one of the beverages that represent that,” said Jason Yu, greater China managing director of market research firm Kantar Worldpanel. Each one is trying to grab as big a share as they can of the growing market, he said.

Consumer 130
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How AI is set to revolutionise inventory management

Inside Retail

Great product diversity, changing consumer demands, and the expansion of e-commerce have turned inventory management into a major pain point for retailers. Poor inventory management results in overstocking and under-stocking, impaired cash flow, and losses from theft and spoilage. Here are some reasons why: 1.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Queen Victoria Market to ban sale of inauthentic Indigenous products

Inside Retail

Melbourne’s Queen Victoria Market has cracked down on the sale of inauthentic Aboriginal and Torres Strait Islander souvenir products, ahead of new laws which come into force next year. That signalled the way for the introduction of new laws to protect consumers and the Indigenous.

Marketing 342
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Positive and Negative Experiences of the Enchanting European Christmas Markets

Retail Focus

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

Marketing 147