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The ‘glocal’ strategies driving expansion for top Aussie retailers

Inside Retail

This is why many growing retailers adopt ‘glocal’ strategies, a nuanced approach to expansion that blends the best of global reach with local adaptation. Before stepping foot in any new market, retailers should invest in thorough market research to understand the unique preferences and behaviours of local consumers.

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Inside Designworks’ four-pronged expansion strategy

Inside Retail

They include new brands and licences, developing and progressing its own brands, expanding its category offerings for the licences it already holds, and expansion outside of Australia and New Zealand. Focusing on the consumer. It focused on its existing portfolio, as well as its end consumer.

Expansion 246
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. The story so far “The opening of the new Nexus Mall store is a milestone in our strategic expansion efforts in the South Asia region,” he told Inside Retail.

Expansion 130
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. This stands to create more headwinds for China’s stuttering post-Covid recovery.

Strategy 263
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment.

Expansion 245
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General Pants plots trans-Tasman expansion

Inside Retail

Fashion label General Pants is set to expand to 65 stores across Australia and New Zealand as part of its growth strategy to focus on Gen Z and millennial consumers. In 2019, the business completed a comprehensive reset of our forward strategy and despite the challenges of Covid-19,” Sacha Laing, CEO at General Pants Co.

Expansion 264