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The ‘glocal’ strategies driving expansion for top Aussie retailers

Inside Retail

To successfully make the transition into global markets, the best brands understand that no matter how far and wide they grow, maintaining a local feel will foster deeper connections with customers and better resonate with their cultural identities. Process standardisation Any expansion initiative is going to require scalable systems.

Expansion 147
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Inside Designworks’ four-pronged expansion strategy

Inside Retail

We have 75 per cent market share of sporting equipment in boxing, so online is a growing area that exploded during Covid-19, as everyone was setting up home gyms,” Norton said. “We The market is holdings its breath. Designworks is expanding because it sees opportunities to bring new, international brands into the market.

Expansion 246
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Casetify’s VP of business strategy on the phone case brand’s US expansion

Inside Retail

Tech accessory juggernaut Casetify is making waves in the American retail landscape via its landmark partnership with consumer electronics giant Best Buy. This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market.

Strategy 130
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy. This stands to create more headwinds for China’s stuttering post-Covid recovery.

Strategy 263
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. The story so far “The opening of the new Nexus Mall store is a milestone in our strategic expansion efforts in the South Asia region,” he told Inside Retail.

Expansion 130
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. SS: We’re not.

Expansion 245