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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

Naturally, fashion brands have embraced sharing on their methods. They changed their perspective by doing business by including clients in their practices. Whatever option that luxury brands might have, their pop-up stores respect their principle to make their processes more sustainable at all levels.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products.

Marketing 290
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

Your plan should clearly state your goals for your company as well as your strategy for achieving them. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Brand Your Business. However, a straightforward financial plan will do if you don’t require financial backing.

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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. We have ways of managing costs, inventory purchases, and so on.

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. What can brand and retail managers learn?