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Tween beauty: Are brands crossing the line?

Inside Retail

She explains that she wants to keep the beautiful skin she has, well into her teens. And is it ethical for businesses to capitalise on the trend of tween beauty? The teenage personal care product market is expected to grow by $8.81 The teenage personal care product market is expected to grow by $8.81 Deliberate?

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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.

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Adore Beauty records good growth, plans to launch skincare line

Inside Retail

Pureplay online retailer Adore Beauty has reported positive sales momentum in the first half of the financial year. The company is on track to launch its private label skincare line in the fourth quarter. The company is on track to launch its private label skincare line in the fourth quarter.

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Adore Beauty Group eyes first physical store as revenue surges

Inside Retail

Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. We are also working with a specialist design agency, Akqa, to explore how the Adore Beauty brand can be brought to life in a physical format.”

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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. It broke my marketer’s heart. That is the truth.

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Coty inks beauty license with Marni 

Inside Retail

Beauty retail giant Coty has secured a license agreement with Italian luxury fashion house Marni to develop, produce and distribute a line of fragrances and beauty products beyond 2040. The long-term partnership with Marni is part of Coty’s effort to strengthen its presence in the luxury fragrance market.

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