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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The world has opened back up, but the impact of this shift continues.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Assembled Market in China. Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. As scientists unravel the mysteries of our brain, the experience of beauty is becoming quantifiable.

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VIDEO | ‘I want to look cute too’: How diversity impacts the bottom line

Inside Retail

However, she soon realised that only a certain subset of brands’ products were being sold to Australian customers, largely because there was a misconception that there was little demand in the market for darker shades. “I I learned quite quickly that the Australian market wasn’t being viewed accurately and that was the biggest problem.

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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

But over a decade later, it’s the booming clean beauty space that has caught his eye. As general manager of skincare, Tucker will be responsible for developing and bringing to market 8 Seeds, a new line of skincare products containing hemp seed oil, which is purported to have anti-inflammatory and anti-aging benefits.

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“Think lab coat meets nature”: Mecca reimagines long-lost sister brand Kit

Inside Retail

It’s been six years since Australian beauty giant Mecca closed the doors of its indie sister brand Kit Cosmetics, which had its own line of products and physical stores at the time. An all-new line up of consciously created products. This is Kit as you have never seen it before. Never say never.

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How cultural codes can help brands move past low prices with confidence

Inside Retail

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Some of Australia’s biggest and best retailers define themselves by everyday low prices. Say no more.

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. A dark history.