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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The world has opened back up, but the impact of this shift continues.

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Target’s wellness wave: Blume hit shelves amidst global health market surge

Inside Retail

It’s not a secret at this point that increased health-related concerns brought on by the pandemic and recent lifestyle trends have led to a heightened focus on the wellness market in the retail industry, especially within the food and beverage category. billion by 2030 at a compound annual growth rate of 10.5 billion to $75.66

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How the beauty and sexual wellness industries became so intertwined

Inside Retail

When you walk into a beauty store, you expect to find a wide array of makeup powders, hair curlers, and setting sprays. In recent years, these and other sexual wellness products have been popping up on the physical and virtual shelves of many mainstream beauty retailers, such as Sephora and Ulta Beauty.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Assembled Market in China. Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. As scientists unravel the mysteries of our brain, the experience of beauty is becoming quantifiable.

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Analysis: Why all retailers need a jab of health and wellness

Inside Retail

Similarly, as retailers and retail marketers, we need to benchmark ourselves against more than just our direct competitors. The opponents we line up against every day (and their global equivalents) provide a necessary and useful comparison, but it’s not sufficient. Before I turn to why, let’s look at the ‘what’.

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Why Gen Z males are filing away at old-school beauty stereotypes

Inside Retail

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. With more and more men becoming viable nail product consumers, the nail industry must be quick to leverage the vast market potential this new audience can bring.

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Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. Rihanna is the reigning queen of underwear with her Savage x Fenty line. Danessa Myricks Beauty features in avant-garde makeup looks. From June 2020 to May 2021, Danessa Myricks Beauty collected $61.9

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