Balance Customer Engagement Engagement Other 
Inside Retail
JUNE 1, 2023
Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s
Inside Retail
DECEMBER 14, 2023
Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future. Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.
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Inside Retail
APRIL 10, 2024
According to a survey by Twilio, 51 per cent of brands admitted they struggle, while 46 per cent said they are having difficulty turning data into customer insights. The company noted that 49 per cent of customers said they would trust a brand more if it disclosed how it uses customer data in AI-powered interactions.
Inside Retail
JUNE 1, 2023
Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Others might order two or three sizes of the same item and return the ones that don’t fit. “It’s
Inside Retail
APRIL 19, 2024
I understand what our customer wants to see, and I create concepts before they become saturated. If others are doing it, it’s already outdated. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly.
Retail Focus
APRIL 4, 2024
For decades, these brands, whether in fashion, automotive, hospitality, or any other domain, have held a steadfast position at the pinnacle of their respective industries. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.
Inside Retail
NOVEMBER 29, 2023
At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.
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