Retail Focus

AUGUST 8, 2023

In this article, we explore different aspects of retail business operations that you should consider outsourcing. Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. This is where outsourcing comes into play.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Retail marketers quickly realize how video transcription could save them time when presenting something new to their target audience.

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

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Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs.

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Retail Focus

NOVEMBER 22, 2023

In this article, I explore the reasons why luxury pop-up stores play a pivotal role during the Christmas period. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

DECEMBER 3, 2023

Heather Ibberson, a senior retail analyst from the retail intelligence company Edited, noted that, “What makes beauty calendars so successful is they work well across market segments, giving customers options in multiple price brackets.” The challenge today comes from increased competition in the market.

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Retail Bound

MARCH 19, 2024

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. Promoting your participation ahead of time can help you attract more visitors to your booth, and ultimately generate more sales.

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RetailMinded

NOVEMBER 5, 2021

The good news is that, with the right strategies, any firm can overcome the market competition and outshine other firms. So, if you also want to improve your retail branding digitally, read this article to the end. This can range from how you provide customer service to how you do your marketing campaigns. .

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RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

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Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Exceptional customer service goes beyond driving sales.

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Inside Retail

SEPTEMBER 9, 2021

“Basket of lies and wave of falsehoods,” the Communist Youth League, the youth wing of China’s ruling party, said on its WeChat social media account, referring to the punishment for Canada Goose. The China Economic Daily praised the market regulator for “catching the lying Canada goose across the Pacific”.

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Retail Focus

AUGUST 10, 2022

If you’ve decided to take the plunge and set up a retail business, this article includes some top tips to help you with every step from writing a business plan to organising your marketing strategy and financials. Marketing strategy – One of your main goals will be to attract customers, so you’ll need a strategy to do so.

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RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today.

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Inside Retail

JANUARY 8, 2022

Instead, Little Birdie uses artificial intelligence and its savvy online user community to vote products up or down in the rankings and promote the best offers. Designed for millennials & Gen Z, it resembles a social media platform, serving up personalised, bite-sized, authentic content from brands, along with epic deals and cashback.

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RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. At what point does a content customer become an enthusiastic supporter who actively promotes your brand? Traditional advertisements, social media posts, and blogs have lost credibility.

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Inside Retail

AUGUST 24, 2021

For many retailers, the response to this trend has been to focus on reducing prices for products and services, whether through ‘Everyday Low price’ strategies, or increased frequency of price promotions. Let me temporarily put my academic hat on and go back to Marketing 101, and the distinction between ‘price’ and ‘value’.

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Inside Retail

OCTOBER 17, 2022

However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We When is the next promotion? Yusof is no different in this area, and her brands are always using social media heavily. We get a lot of inquiries on when is your next sale?

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RetailMinded

APRIL 12, 2023

Content marketing is the best bet for you when you are a student entrepreneur or blogger looking to promote your site. Content marketing isn’t too complicated when you have a solid strategy. Page views are among the most crucial indicators in marketing analytics. Additionally, build a stronger social media presence.

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Retail Focus

OCTOBER 25, 2023

In this article, we will explore the fascinating journey of retail evolution, shedding light on the forces that have shaped the industry over the years. They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level.

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Inside Retail

JUNE 20, 2023

It’s writing entire articles, producing code, creating recipes and even passing exams, including professional and legal boards. With GenAI, marketers can create content that will resonate with a specific individual. So far, ChatGPT is living up to its hype. Airlines have been doing this for years.

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Snap Retail

JULY 6, 2021

With the rise of social media, luckily for us, we get to see them online each day more and more. However, the main point of this article is to help your small business grow. A very helpful tool to use nowadays is social media. Here are two simple steps: Step 1 : Social Media. Step 1: Use Social Media.

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Retailing Insight

MAY 2, 2024

An omni-channel approach allows you to build a seamless journey for your customers, whether they’re browsing your products online, visiting your physical store, or engaging with you on social media. Don’t underestimate the power of an engaging social media presence, too.

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RetailMinded

AUGUST 19, 2023

Pin On Social Media “Pin It” is like putting a virtual sticker on something you like, like when you save an amazing pic on your phone. When you make eye-catching pictures of your products and stick them on Pinterest or other social media sites, more people will notice them.

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Hunton Andrews Kurth

AUGUST 18, 2021

It gives an individual the exclusive right to license the use of their identity for commercial promotion.” ESPN gathered data and statistics from experts and found that star athletes could earn up to $1 million through social media posts. See the Washington Post’s article for more.

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Retailing Insight

JANUARY 9, 2023

Many are looking for new or improved ways to manage and promote their brands, business, and product lines while dealing with smaller marketing and advertising budgets. So what can retailers do to stimulate sales, especially when confronted with smaller marketing budgets? What about Social Media?

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RetailMinded

AUGUST 31, 2022

It can be as simple as word of mouth, especially if you are in the neighbourhood lemonade business, but the bigger and more widespread your business, the more complex your advertising campaign will need to be to ensure the correct level of market penetration. You may find the need to tweak the details for improved impact. It’s up to you.

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Inside Retail

FEBRUARY 27, 2023

It’s all just commerce now With retailers using the online channel to promote engagement across the entire buying journey, the distinction between the online store and physical stores has become increasingly blurred. This article was originally published in the 2023 Australian Retail Outlook, powered by KPMG. Download here.

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Retail Focus

AUGUST 24, 2022

Most of this has to do with the level of information available online, and as a result of market competition. This gives them a degree of choice that is unmatched in market history. In this article, we’ll look a little closer at the shifts that gave rise to this increase in consumer power. Price Comparison.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Deeper means of research include social listening. She’s your wife.”

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RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Leverage Email Marketing Campaigns Email marketing proves to be an incredibly effective way of driving traffic to your e-commerce store.

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Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Behind the scenes, a team of marketing, administration and logistics specialists support our collective. We have people who look after copywriting, brand strategy, social media and logistics.”.

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Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Behind the scenes, a team of marketing, administration and logistics specialists support our collective. We have people who look after copywriting, brand strategy, social media and logistics.”.

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Inside Retail

JANUARY 11, 2022

Last year saw the rise of Non-Fungible Tokens (NFTs), unique digital assets that first gained traction in the art and music worlds but soon made their way to retail and FMCG markets. The NFT market is now worth more than US$7 billion ($9.9 This article was first published in Inside FMCG magazine. billion), JPMorgan says.

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