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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Drytac promotes Amanda Lowe to Global Marketing Director

Drytac

Drytac , the leading international manufacturer of self-adhesive materials for the large-format print and signage markets, is delighted to announce the promotion of Amanda Lowe (formerly Amanda Brown) to the position of Global Marketing Director. The post Drytac promotes Amanda Lowe to Global Marketing Director appeared first on Drytac.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

In this article, we explore different aspects of retail business operations that you should consider outsourcing. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

In this article, I explore the reasons why luxury pop-up stores play a pivotal role during the Christmas period. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Given China’s leadership in live-streaming influencer marketing , Temu is now recruiting social media influencers , suggesting it might leverage its Chinese expertise to explore a social-commerce strategy.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

Exhibitors should promote their products or services before the trade show If you’re planning on exhibiting at a trade show, it’s important to start promoting your products or services well in advance. There are a number of ways to promote your trade show presence, including online and offline marketing.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media. Generation Z uses different social networking platforms for different activities.