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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers.

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Here’s why groupthink is a problem for businesses – and how to avoid it

Inside Retail

The importance of valuing diversity There are two limitations to only approaching diversity from a visible perspective. In such groups there are different, more deeply held attitudes, beliefs and values that cannot be easily dismissed without sincere critical thinking and engagement. In reality, diversity goes far beyond this.

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Should you be friends with your co-workers? Here’s what the research says

Inside Retail

In addition, being unfriendly at work — either because forming friendships is too difficult or because you are avoiding a particular person — can make work less enjoyable and engaging. Less-engaged employees find less meaning in their work and receive less opportunities for advancement. Read the original article.

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Research shows hiring refugees can help businesses

Inside Retail

Managers that I have interviewed tell me refugees have brought a diverse range of skills, experiences and perspectives from their home countries into their businesses. Robin Pesch , Professor, Northumbria University, Newcastle This article is republished from The Conversation under a Creative Commons license. Read the original article.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

They changed their perspective by doing business by including clients in their practices. From a brand perspective, sustainability was a challenge: being able to deliver a profitable business while considering environmental, economic, and social resources for present and future generations. Product and/or construction materials).

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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What are digital layoffs and what do they mean for employees and companies?

Inside Retail

Twitter has notified employees in Ireland that they should also nominate employee representatives to engage in a formal consultation process. This article is republished from The Conversation under a Creative Commons license. Read the original article. Reputational risk. appeared first on Inside Retail.