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Why contextual targeting is the future of digital advertising

Inside Retail

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Imagine a user reading an article about the latest fitness trackers.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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How retailers can sell on TikTok

Retail Times

Image source With the worldwide usage of social media, being able to capitalise on online markets can allow businesses to boost profits and growth exponentially. Shopping has been integrated into almost every aspect of the online space – from advertisements on news articles to social media.

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How To Make A Powerful And Profitable Video Marketing Strategy For Your Business

Retail Focus

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy. Location .

Strategy 130
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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. These services are usually offered in the client’s home, and are provided by franchisees, as will the beauty services – which will include facial, lash and brow and nail treatments, as well as waxing and teeth whitening.

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Is all media good media? Experts weigh in on Adidas’ fake press release 

Inside Retail

But for Adidas to actually sit up and take serious notice, they need to achieve more than a few articles,” Phoebe Netto, managing director of Pure Public Relations, told Inside Retail. She said that if the result is merely a few news articles, it’s not going to have much of an effect. According to Netto, Vamos has a point.