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Why contextual targeting is the future of digital advertising

Inside Retail

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. As marketers, we need to find customers, but platforms increasingly control that access.

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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Marketing as Your Business’s Workout Routine

Retail Bound

This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. Similarly, in marketing, focusing solely on one channel at the expense of others can stunt your business’s potential. How can you consider which channel is best for you?

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How Does Group SMS Compare to Other Marketing Channels for Small Businesses?

Retail Focus

With the rise of digital marketing, there are now more channels than ever to choose from. This article explores how group SMS compares to other marketing channels for small businesses and why you should consider adding it. Compare group SMS to other marketing channels. What is Bulk SMS Sender?

Other 130
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How To Make A Powerful And Profitable Video Marketing Strategy For Your Business

Retail Focus

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130
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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.