Remove 2022 Remove Accessories Remove Brand Management Remove Consumer
article thumbnail

From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He said that DVF is an industry leader in “effortless femininity,” and that the two brands were a perfect fit, with aligned goals and objectives.

Apparel 246
article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. million women, and collectively we are spending around $6 billion each year on clothing and accessories.

Other 147
article thumbnail

How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130
article thumbnail

Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. Nash Benjamin, CEO of FJ Benjamin. Things are picking up.

article thumbnail

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: Given the fact that events have traditionally been a key reason for customers to come in and shop at Sheike, I imagine Covid had a pretty big impact on the brand. We all get consumed in the day-to-day of working in the business; the pandemic brought us the ability to slow down and work on the business. Hopefully, June.

Marketing 130