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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244
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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He said that DVF is an industry leader in “effortless femininity,” and that the two brands were a perfect fit, with aligned goals and objectives.

Apparel 246
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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

It’s 2022 and while small steps are being made towards a more inclusive fashion future, such as the first ever plus size fashion show and greater overall diversity on the catwalk at Australian Fashion Week, there is still a long way to go. million women, and collectively we are spending around $6 billion each year on clothing and accessories.

Other 147
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130
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Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. Nash Benjamin, CEO of FJ Benjamin. Things are picking up.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

We’re planning for that to [launch] mid 2022. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? We’ll also look to remove some of the barriers around returns and exchanges. Hopefully, June. IR: Sheike was founded over 40 years ago.

Marketing 130