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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

” The iconic retailer went big on e-commerce in 2021, following a merger into a larger business that listed on the Australian Stock Exchange with possibly the cutest ASX listing code: TOY. The post Child’s play: Inside Toys ‘R’ Us’ expansion strategy appeared first on Inside Retail.

Expansion 130
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Ikea bets on remote interior design as AI changes sales strategy

Inside Retail

Ingka says it has trained 8,500 call centre workers as interior design advisers since 2021, while Billie – launched the same year with a name inspired by Ikea’s Billy bookcase range – has handled 47 per cent of customers’ queries to call centres over the past two years. In the UK, customers pay $31.44

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“We felt we had to do something quite radical”: Pandora’s SVP of sustainability

Inside Retail

The world’s largest jewellery brand Pandora is placing sustainability at the cornerstone of its ‘Phoenix’ growth strategy and even tying bonuses for top management to environmental targets to incentivise progress. If you rewind to 2020/21, the company was in the middle of overhauling the business strategy and setting out a growth strategy.

Strategy 269
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Five e-commerce trends to shape your 2023 strategy

Inside Retail

From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. This marketplace expansion means sellers must take a multichannel approach to selling that meets the target audiences where they shop. . per cent but unemployment at a 48-year low.

Strategy 260
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Pandora aims to become full jewellery brand in affordable luxury market

Inside Retail

Pandora has announced its growth strategy for the coming years, aiming to build the position as a full jewellery brand across accessible price points. To achieve this target, the Copenhagen-based company will increase investments in brand desirability and the store network with a refreshed marketing strategy and elevated in-store experience.

Marketing 246
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Coffee chain Single O expanding Japanese footprint after early success

Inside Retail

In a further sign of ongoing expansion in Japan, Single O will launch its Shibuya coffee bar in July. Yamamoto joined Single O Surry Hills on an overseas exchange and eventually led the team’s expansion in Japan, heading the launch of the original roastery in 2014 and the Hamacho cafe in 2021.

Expansion 277
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‘Big plans’: Seafolly CEO talks international expansion

Inside Retail

Our focus has been to get our product and marketing strategies right with superior fits and top-tier campaigns,” Santamaria said. With strong performance across Singapore, Seafolly is assessing further expansion opportunities within APAC. International focus.

Expansion 130