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Ikea bets on remote interior design as AI changes sales strategy

Inside Retail

Ingka says it has trained 8,500 call centre workers as interior design advisers since 2021, while Billie – launched the same year with a name inspired by Ikea’s Billy bookcase range – has handled 47 per cent of customers’ queries to call centres over the past two years. In the UK, customers pay $31.44

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“We felt we had to do something quite radical”: Pandora’s SVP of sustainability

Inside Retail

The world’s largest jewellery brand Pandora is placing sustainability at the cornerstone of its ‘Phoenix’ growth strategy and even tying bonuses for top management to environmental targets to incentivise progress. How we incentivise or award bonuses to our top management is based on sustainability,” he added.

Strategy 278
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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

The New Zealand expansion comes on the heels of the opening of the first Replay store in Australia at Chadstone shopping centre in April, following Pas Group’s acquisition of the local distribution rights in 2021. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid.

Expansion 130
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Four out-of-the-box influencer marketing strategies

Inside Retail

Even as businesses reopen in many parts of the world and people swap masks for makeup, 2021 continues to be a time of transition, with the rules of post-pandemic life still taking shape. Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. influencers marked a 94 per cent YoY expansion.

Strategy 130
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Recipe for success: Impossible Foods eyes expansion in Asia

Inside Retail

Our market share is up almost 6 per cent compared to a year ago, from roughly 9 share points to 14,” Laurent Stévenart, Singapore’s country manager for Impossible Foods, told Inside Retail. Laurent Stévenart, Singapore’s country manager for Impossible Foods. “So far in 2022, we’ve seen a nearly 70 per cent increase in retail sales.

Expansion 130
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“Reignited appetite”: Why retailers are seeking greener pastures overseas

Inside Retail

But, with consumers facing rising inflation and cost of living pressures across the world, the stakes for international expansion are high. million over HY23, which included non-recurring costs associated with overseas expansion – such as costs involved in setting up in the UK. The brand recorded an EBITDA loss of $6.7

Expansion 246
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How the ‘Ferrari’ of bubble tea production is driving Gotcha expansion

Inside Retail

Dubbed Australia’s first luxury bubble tea brand, Gotcha Tea already has more than 200 stores in eight countries, but it has big plans to grow its presence locally and globally in 2021. As a brand, Gotcha is highly attractive and highly addictive,” Christy Chen, assisting managing director of Gotcha Fresh Tea, told Inside Retail.

Expansion 147