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The impact of gamification on retail customer engagement

Inside Retail

The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific. Increase customer engagement.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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IRDC 2021: Engaging Your Community via Purpose-Driven Design

VMS

You’ll come away from this fast-paced, deep dive session with insightful ideas on how you can update your design strategy and create real impact in your communities with purpose-driven design. Register today for IRDC 2021 in Denver, Sept. Register today for IRDC 2021 in Denver, Sept.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. New Outerwear Collection for Fall/Winter 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail.

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Understanding the consumer of 2021

Inside Retail

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Effective omni-channel strategies are more important than ever before. Understanding the consumer of 2021.

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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. The post Is technology the answer to wrapping up 2021 in style? appeared first on Retail Focus - Retail Design.

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