2021 Customer Engagement Engagement Strategy 
Inside Retail
FEBRUARY 21, 2023
The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something.
Inside Retail
AUGUST 20, 2022
The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.
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Inside Retail
APRIL 29, 2021
After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. New Outerwear Collection for Fall/Winter 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail.
Inside Retail
NOVEMBER 14, 2022
Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online. This is driving a growing expectation of exceptional customer experiences in-store, says Hanns, including demand for services such as click-and-collect, and endless aisles.
Retail Focus
APRIL 4, 2024
Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.
Retailing Insight
MARCH 13, 2023
Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’
Inside Retail
FEBRUARY 17, 2022
Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.
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