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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Increase customer engagement.

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Dezeen's top 10 shop interiors of 2021

Dezeen

As part of our ongoing review of 2021 , Dezeen rounds up the top 10 most remarkable and intriguing shop interiors of the year – from a cannabis dispensary made to look like an old-fashioned grocery store to a makeup boutique arranged around a large, mossy mound. Judges called the space "playful, engaging and beautifully done".

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. The post Do consumers really shop their values?

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Between May 2020 and May 2021, Australians spent $48.1

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Understanding the consumer of 2021

Inside Retail

Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Shopping locally and buying Australia-made products is a good example of another value that consumers acquired during the pandemic and will likely persist.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. By this point, we had accumulated millions of followers across the platforms and recognised the power of social media for engaging customers. The post Lush left social media in 2021.

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2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In 2021, the festive period has continued to change. Consumers will continue shopping earlier. E-commerce was on a steady rise.

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