Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Instagram revolution.

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Inside Retail

AUGUST 30, 2021

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. In August 2020, e.l.f. s Camo CC Cream following its December 2020 debut, other content creators rushed to try out the new release, resulting in conversation across social platforms.

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Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

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Inside Retail

MARCH 19, 2024

These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. But Shein leaves them in the dust, listing 1.3

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Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. The remarkable engagement games offer as a medium is only just being realised. billion people, with 57.9

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Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. Streaming videos and watching user generated content has become one of the biggest phenomenons since social media.

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Social Media Engagement Advertising Flow 147

Inside Retail

MARCH 27, 2024

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. Malaysian-based food startup Meals in Minutes recently announced the securing of US$1.5 parallel, our strategy includes fostering a robust brand presence,” he elaborated.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Social Media Apparel Color Texture 246

Parcel Pending

SEPTEMBER 30, 2021

Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. Increases Customer Engagement – Customer loyalty program members are more open to receiving emails, opening emails, and engaging with the retailer whether through their website or loyalty app.

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Customer Retention Engagement Form Social Media 52

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

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Inside Retail

JUNE 5, 2023

“We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted. He said there are plans to collaborate with local sports brands or athletes in the future too.

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Inside Retail

JUNE 29, 2021

Jana Bowden, an expert in consumer psychology and consumer engagement at Macquarie University Business School, believes supermarkets are taking appropriate action in response to panic buying. . The groundwork done by supermarkets in 2020 to improve online shopping services will also likely alleviate the pressure on stores.

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Social Media Consumer Shopping Management 230

Inside Retail

AUGUST 3, 2023

At Burger King, incorporating current trends; creating engaging content; creating a sense of urgency through product exclusivity; and leveraging on influencers, are the four main strategies of any successful marketing campaign,” she noted. “The million likes to date,” she stated. Consumer trends are constantly evolving.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

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Inside Retail

NOVEMBER 28, 2022

Following in the footsteps of Instagram, which launched its shop in 2020, TikTok has entered the competitive space with its new shop function, enabling merchants, brands and creators to showcase and sell products directly to over 1 billion users through in-feed videos, LIVEs, and the ‘product showcase’ tab. For every opportunity, a risk .

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Social Media Space Shopping Management 130

Inside Retail

OCTOBER 18, 2022

By launching in an unexpected retail environment for the brand we extended our brand, product and stories from our community to a new audience, not only through our owned channels and on social media, but with a new wholesale partner. Tragically, suicide remains the leading cause of death for young people in Australia.

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Art Beauty and Health Artistic Social Media 246

Dezeen

AUGUST 2, 2020

The British fashion brand and China's largest social media company collaborated to design a shop that suited Shenzhen 's growing reputation for technology. Shoppers use WeChat, a Chinese messaging and social media app, to engage with the shop in Shenzhen's MixC development.

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Shopping Social Media Display Fashion 98

Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My

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Beauty and Health Marketing Social Media Strategy 130

Trade Show Booth Companies - Trade Group

FEBRUARY 19, 2024

billion social media users, and last year’s online shopping for the holiday season exceeded the pandemic high. Things were already moving in this direction before 2020—but now it’s here. B2B trade shows and the approach to engaging with attendees are evolving. There are 4.8 But that’s why this newsletter exists!

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Social Media Gifts Strategy Marketing 52

Inside Retail

AUGUST 27, 2023

Expanding reach Since launching in Singapore in 2020, Hydragun is now expanding into markets that are more developed in terms of the fitness, health and wellness category, namely Hong Kong, South Korea and Australia. Our main platforms are through paid socials such as Facebook, Instagram and Tiktok.

Social Media 130

Social Media Consumer Marketing Management 130

Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Unfortunately, virtual events aren’t always as enticing to influencers as in-person celebrations.

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Fashion Social Media Gifts Marketing 147

Inside Retail

FEBRUARY 27, 2023

From 2020-22, retailers took the opportunity to accelerate their digital transformations. It’s all just commerce now With retailers using the online channel to promote engagement across the entire buying journey, the distinction between the online store and physical stores has become increasingly blurred.

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Inside Retail

SEPTEMBER 13, 2021

Both are solid content pillars for social media and driving forces for viral content, especially on platforms like YouTube, Instagram, and TikTok. Amorepacific’s 2020 fiscal reports showed revenue was down 20 per cent to $3.9 In 2020, Indie makeup brand Hipdot debuted a special collaboration with Tapatio hot sauce.

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Inside Retail

NOVEMBER 9, 2021

. “The decision to remove these Detailed Targeting options was not easy and we know this change may negatively impact some businesses and organisations,” Mudd said in the post, adding some advertising partners were concerned they would not be able to use these adds to generate positive social change. presidential election.

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Inside Retail

MAY 25, 2021

Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. . Akubra has been making its Slouch Hats since World War I, and continued to do so through 2020. day workweek, but kept everyone employed. .

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Social Media Fashion Marketing Management 246

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. million before going public in 2020. (It

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Inside Retail

OCTOBER 11, 2022

We embarked on a partnership with YesWeHack in January of 2020, where we launched a private bug bounty program and engaged 20 security researchers to discover security vulnerabilities in our IT environment,” Demarche said. Businesses have to act fast to keep up with the evolving security threat. “We

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Social Media Engagement Line Management 130

Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. But there are plenty of ways for retailers to engage with users. TikTok ANZ brand strategist Siobhan O’Brien shared three interesting approaches in a webinar this week.

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Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

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Advertising Social Media Engagement Consumer 98

Inside Retail

MARCH 29, 2022

Here are a few of the next generation of retail opportunities for brands, according to the new Social, enhanced, emerging report from Commercetools. Let’s get social. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. To download the Commercetools report, click here.

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Social Media Engagement Shopping Concept 130

Retail Bound

SEPTEMBER 13, 2023

From building a compelling story that resonates with your target audience to leveraging social media platforms and influencers, we’ve got you covered. Our guide offers practical tips, backed by data-driven research, to maximize your campaign’s visibility, engagement, and conversion rates. billion by 2025.

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Strategy Art Marketing Social Media 52

Inside Retail

FEBRUARY 6, 2022

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. IR: The womenswear market is flooded with so many different brands now, especially on social media. We have great engagement on the [SMS] channel.

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Social Media Fashion Strategy Expansion 130

Inside Retail

MAY 12, 2021

Fairfax & Roberts managing director Irene Deutsch said the company saw a rise in wedding and engagement rings during the past year. “I But we’re focused very much on digital innovation and trying to find these solutions, to make it exciting, engaging and instill confidence in our clients.”.

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Fashion Consumer Social Media Engagement 234

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Fashion Social Media Texture Advertising 264

RetailMinded

FEBRUARY 20, 2023

Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Leverage their established social media following by having them promote your products or services on their social channels.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

NOVEMBER 21, 2022

In 2020, Kmart launched its Quiet Space, catering for Autistic shoppers and their families. I didn’t feel anxious (like I often do) after leaving a retailer, I posted to social media about my positive experience and have since told many people about it”. Opportunities abound.

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