Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

Social Media 130

Social Media Accessories Accessories Marketing 130

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands are using technology to create immersive and interactive product presentations.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. He said the social media platform is “the go-to” in many countries.

Social Media 130

Social Media Expansion Consumer Marketing 130

Parcel Pending

DECEMBER 2, 2023

The concept of student engagement leaped to the forefront of the minds of professors and teachers as they strived to educate, interact, and encourage student participation during pandemic-induced online learning initiatives. Actively engaged students have been linked to improved achievement, persistence, and retention.

Engagement 52

Engagement Strategy Social Media Management 52

Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

Social Media 130

Social Media Apparel Marketing Consumer 130

Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

Social Media 130

Social Media Engagement Marketing Promotion 130

Inside Retail

MARCH 19, 2024

These online, direct-to-consumer brands exploded in popularity during lockdowns, with Shein holding the title of the world’s most popular brand in 2020. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. But Shein leaves them in the dust, listing 1.3

Fashion 246

Fashion Social Media Consumer Marketing 246

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Instagram revolution.

Social Media 52

Social Media Advertising Visual Merchandising Strategy 52

Trade Show Booth Companies - Trade Group

JUNE 22, 2023

This is the power of the esports audience: a young, digitally savvy crowd with disposable income currently sitting at just under 400 million people but is expected to reach 600 million by 2020. This group doesn’t want to be sold to; they want to be engaged. For brands, more is needed to reach the esports consumer.

Engagement 52

Engagement Consumer Perspective Marketing 52

Inside Retail

MAY 24, 2021

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market. billion people, with 57.9

Fashion 241

Fashion Social Media Engagement Advertising 241

Inside Retail

FEBRUARY 22, 2022

After significant user research, Lucy Mort and Michelle Battersby kept getting similar feedback: Women creators often experienced their content getting removed, shadow-banned or stigmatised on other social media platforms. Hinged on the creator economy, making content for social media isn’t free or easy.

Social Media 130

Social Media Space Engagement Marketing 130

Inside Retail

MARCH 27, 2024

million in a seed round led by 500 Global, coupled with a strategic expansion plan spanning Malaysia, Singapore, and the United Kingdom, reflecting the growing market for convenience-based businesses. Its innovative cooking approach sets it apart from other meal kits in the market.

Expansion 130

Expansion Social Media Target Market Form 130

Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. From building a compelling story that resonates with your target audience to leveraging social media platforms and influencers, we’ve got you covered. billion by 2025.

Strategy 52

Strategy Art Marketing Social Media 52

Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. Streaming videos and watching user generated content has become one of the biggest phenomenons since social media.

Social Media 147

Social Media Engagement Advertising Flow 147

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

Social Media 246

Social Media Apparel Color Texture 246

Inside Retail

FEBRUARY 21, 2024

When Australian toothpaste brand Gem first launched in 2020, the oral hygiene market was dominated by major global names like Colgate and Listerine, but the response from consumers shows there was clearly a gap in the market for a disruptor brand. “My It’s tricky launching a new product into the market.

Beauty and Health 130

Beauty and Health Marketing Social Media Strategy 130

Inside Retail

MAY 29, 2022

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11

Social Media 130

Social Media Consumer Shopping Engagement 130

Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

Advertising 130

Advertising Social Media Beauty and Health Planning 130

Inside Retail

JUNE 5, 2023

Baker, deputy chairman and CEO of GMG, the global well-being company that owns SSS, “the Asian market is extremely strong and the company is very confident in the region’s capacity for growth in the coming years.” We have introduced more than 120 brands into our markets including international brands such as Nike, Converse and Timberland.

Expansion 130

Expansion Engagement Social Media Consumer 130

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

AUGUST 3, 2023

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

SEPTEMBER 13, 2021

The collaboration had limited availability overseas, though, which prompted an online resale market where the products were being listed for twice, even thrice their retail value. Both are solid content pillars for social media and driving forces for viral content, especially on platforms like YouTube, Instagram, and TikTok.

Beauty and Health 245

Beauty and Health Marketing Social Media Engagement 245

Inside Retail

AUGUST 27, 2023

Aloysius Chay started Hydragun, a direct-to-consumer wellness brand offering premium products to aid recovery and relieve aches and pain, after suffering a training injury and realising how big the market for such products was. Educating consumers about a brand via paid social media channels is the best way,” he added.

Social Media 130

Social Media Consumer Marketing Management 130

Parcel Pending

SEPTEMBER 30, 2021

Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. Transforms Shoppers into Brand Advocates – Creating raving fans who tout your benefits is a free form of relationship marketing. 2020, February 9). 2020, April 1). Annex Cloud.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

JUNE 8, 2021

The panel found that while Woolworths was informed about the demand for a more self-sustaining economy and better infrastructure in Darwin, it did not engage with the challenges faced by Aboriginal and Torres Strait Islander communities in the Northern Territory and the risks of alcohol-related harm. .

Engagement 246

Engagement Social Media Management Location 246

Inside Retail

JANUARY 27, 2022

The luxury resale market has been experiencing a steady increase as the stigma around owning high-end second-hand products diminishes. At the end of 2020, the market value was estimated to be $25-30 billion, with experts predicting an annual growth rate of 10-15 per cent over the next decade.

Concept 130

Concept Social Media Fashion Accessories 130

Inside Retail

MAY 25, 2021

We talk a lot as a management team about what’s the big driver,” Andrew Angus, Akubra’s general manager of sales and marketing, told Inside Retail. “Is Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. .

Social Media 246

Social Media Fashion Marketing Management 246

Trade Show Booth Companies - Trade Group

FEBRUARY 19, 2024

billion social media users, and last year’s online shopping for the holiday season exceeded the pandemic high. Things were already moving in this direction before 2020—but now it’s here. B2B trade shows and the approach to engaging with attendees are evolving. There are 4.8 But that’s why this newsletter exists!

Social Media 52

Social Media Gifts Strategy Marketing 52

Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. Gucci and Facebook have filed a joint lawsuit against an individual in California for allegedly selling fake Gucci products on the social media platform, according to Reuters.

Social Media 208

Social Media Consumer Flow Strategy 208

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. million before going public in 2020. (It Bypassing intermediaries means brands control the trade margins through sales, marketing and inventory management.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Unfortunately, virtual events aren’t always as enticing to influencers as in-person celebrations.

Fashion 147

Fashion Social Media Gifts Marketing 147

Inside Retail

NOVEMBER 9, 2021

. “We’ve heard concerns from experts that targeting options like these could be used in ways that lead to negative experiences for people in underrepresented groups,” said Graham Mudd, the company’s vice president of product marketing for ads, in the post. of Facebook’s 2020 revenue.

Planning 130

Planning Advertising Social Media Tailored 130

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

OCTOBER 18, 2022

By launching in an unexpected retail environment for the brand we extended our brand, product and stories from our community to a new audience, not only through our owned channels and on social media, but with a new wholesale partner. Tragically, suicide remains the leading cause of death for young people in Australia.

Art 246

Art Beauty and Health Artistic Social Media 246