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It’s not e-commerce anymore – it’s just commerce

Inside Retail

From 2020-22, retailers took the opportunity to accelerate their digital transformations. For many, this meant bringing forward investments in e-commerce to sustain a level of sales activity. The retailer’s website is merely the start of a customer’s shopping journey today.

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Online Shopping Trends On College Campuses

Parcel Pending

In fact, eMarketer predicts that online retail sales will grow 17.9% And by 2024, eMarketer predicts ecommerce’s share of total retail sales will exceed 20% 1. Social Media Influences the Shopping Behaviors of College Students. In 2020, it surged 54% to $95.82 National Retail Federation.

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Brick & Mortar Remains King: The Value of In-Store Experiences

Parcel Pending

Clearly, the year 2020 was the year of e-tailing, e- shopping , and eCommerce with Digital Commerce 360 reporting that US “ retail chains will end the year with a collective 76.8% However, don’t write off brick and mortar retail stores yet. Brick and Mortar Retail Stores: A Place to Try, Touch, & Taste. 2020, May 14).

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Best Practices for Adopting a BOPIS Model

Parcel Pending

This can help retailers provide a contactless alternative to curbside pickup while also creating a scalable, convenient BOPIS experience. In 2020, $861 billion was spent on online eCommerce retail sales representing 21.3% of total retail sales and a staggering 87% increase from 2017 2. 2020, December 16).

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7 Costly Mistakes to Avoid in Retail

Compliantia

Things like social media followers, website traffic, or top-line revenue (in some cases) are examples of vanity metrics. That said, if the pandemic has taught us anything, it’s that retailers must double down on multi-channel selling strategies instead of relying heavily on their brick-and-mortar stores alone.

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5 Best Experiential Retail Examples

Greater Group

This experiential retail based concept now blows new life into the 36 Macy’s stores nationwide. Now integrated with Macy’s, customers are given a new reason to engage with the brand and to come back on regular occasions to explore the latest exciting additions to the store. The best part?

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9 Common Types of Customers in Retail (and How to Sell to Them)

Retail Times

Don’t wait until they’re standing in front of you to engage them (well-informed shoppers have likely made up their minds at that point, anyway). Solutions like Pointy (acquired by Google in 2020) make this simple. Download Vend’s Retail Sales Guide to learn how to attract customers and boost conversions.