Inside Retail

JANUARY 28, 2024

Shortly after his appointment, Gap Inc reported a US$16 million net loss in the fourth quarter of 2020, with Banana Republic’s sales dropping two per cent from 2019 levels. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

Social Media 263

Social Media Fashion Tailored Apparel 263

Inside Retail

NOVEMBER 9, 2021

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues.

Planning 130

Planning Advertising Social Media Tailored 130

RetailMinded

JANUARY 26, 2022

The following guest article has been written by Mark Hook , VP, Global Brand, Communications and PR at Brightpearl, a retail-tailored operating system for omnichannel merchants. Social media now goes way beyond communicating with friends and family. Social media now goes way beyond communicating with friends and family.

Social Media 52

Social Media Shopping Consumer Management 52

Compliantia

MAY 4, 2021

It could be something relatively minor, like a local branch using the wrong artwork or font on a community or social media post. Instead of sending stores inflexible posters or static files, consider sending editable documents or using a brand and asset management platform that lets franchisees tailor assets to their needs.

Advertising 75

Advertising Location Social Media Promotion 75