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FTC Announces Orders to Address Deceptive Advertising on Social Media and Video Streaming Platforms

Hunton Andrews Kurth

The orders request information from 2019 through the present about the companies’ standards and policies related to paid commercial ads and the companies’ processes for screening and monitoring for compliance with those controls, including human review and use of algorithmic, machine learning or automated systems.

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2019, the brand added seven more skin shades; however, in comparison to many other beauty brands, which can offer up to 60 shades, this was considered far too little. Social media darling no more. The post How beauty brand Glossier went from social media darling to social outcast appeared first on Inside Retail.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator had first sued the company in July 2019. The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water.

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The Power of Twitch Streamers in Driving Retail Brands

Retail Focus

Although social media platforms like X (Twitter), Instagram, and Facebook have long been staples in marketing campaigns, another medium that’s been gaining traction and proving its worth is Twitch. With around 19 million followers, Adidas invited him to collaborate in 2019, promoting their sportswear and gaming-related products.

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When creativity gets reduced to a commodity: What is the real cost of dupes?

Inside Retail

I think people appreciate a small business taking on the giants on social media,” said Sakr. “If One such business, let’s call them ‘Lazy Dog’, bases their advertising on us, their ads read ‘up to 40 per cent cheaper than Barney’ which is flattering but misleading,” said Sakr.

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Facebook plans to remove thousands of sensitive ad-targeting options

Inside Retail

The company, which recently changed its name to Meta and which makes the vast majority of its revenue through digital advertising, has been under intense scrutiny over its ad-targeting abilities and rules in recent years. In 2019, it agreed to make changes to its ads platform as part of a settlement over housing discrimination issues.

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