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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

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What will drive retail spending in 2018?

Barber Design

According to Retail Week, consumer spending over the festive period will determine spending in 2018. The notion of experience plays to the need for social media sharing”. But not everyone is using social media. But not everyone is using social media. Going social. Rising interest.

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How Korean popstars helped this New York jewellery brand go viral on TikTok

Inside Retail

In 2018, he began tinkering with product designs that would eventually lead to the launch of his jewellery and accessories brand, OHTNYC. Harnessing the power of TikTok Like many brands that launched in the early stages of the pandemic, Woo knew he could build brand awareness through social media and zeroed in on this marketing tactic.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Over the last six months, Lee said that Godfreys has started investing more heavily in social media , including utilising influencers to promote the business. “We

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Meta Platforms’ Sheryl Sandberg to leave after 14 years

Inside Retail

Meta Platforms COO Sheryl Sandberg, whose close partnership with CEO Mark Zuckerberg powered the growth of the world’s biggest social network, is leaving the company after 14 years, she announced in a Facebook post. Haugen worked as a product manager on the civic misinformation team at Facebook.