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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. For Phoebe Netto, managing director of Pure Public Relations, this speaks to the new type of retail consumer that is changing how brands show up in the marketplace.

Strategy 246
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The three pillars Godfreys is investing in to transform the business

Inside Retail

In 2018, specialty vacuum and cleaning retailer Godfreys was delisted from the ASX and bought back by the family of John Johnson, who started the business 90 years ago. Over the last six months, Lee said that Godfreys has started investing more heavily in social media , including utilising influencers to promote the business. “We

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What will drive retail spending in 2018?

Barber Design

According to Retail Week, consumer spending over the festive period will determine spending in 2018. The notion of experience plays to the need for social media sharing”. But not everyone is using social media. But not everyone is using social media. Going social. Rising interest.

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Two for one: Why age diversity in the workplace is a good deal

Inside Retail

We know that hiring or promoting older workers is essential for multi-generational teams to be successful. Barriers to recruiting older workers are reduced when managers challenge ageist stereotypes, utilise an age-diverse hiring panel, use age-inclusive language in recruitment documents and focus on the specific skills required for the job.

Promotion 242
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From triathlons to trimesters: ex-2XU colleagues launch new maternity brand

Inside Retail

Davenport is cautious about promoting the brand through social media and influencer marketing, which are the go-to channels for many new brands today. “We Back in the game Davenport sold his remaining shares in 2XU to L Catterton in December 2018. We don’t really want to pay someone to speak about our product.

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Proud local creates shop window for Barossa producers

Inside Retail

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Shelley pivoted from her 20-year winemaking career in 2018 to start her consultancy business guiding small businesses in the Barossa. A vision to share.

Shopping 130