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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017).

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Mastercard faces court over anti-competitive deals with major retailers

Inside Retail

The Australian Competition and Consumer Commission says the financial services giant has been engaging in anticompetitive conduct since 2017 in the supply of debit card acceptance services, with the purpose of substantially lessening competition.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Generally, customers and brands engage in a value exchange, whereby the former agrees to share their information for personalised incentives catered to their preferences.

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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

The expansive three-storey showroom, covering an area of 46,806 square feet and showcasing a curated selection of over 1500 pre-owned motorbikes, is a testament to iMotorbikes’ rise since its humble beginnings in 2017.

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Corporate Australia takes Indigenous support into its own hands after poll defeat

Inside Retail

Wesfarmers, which counts about 3 per cent of its 120,000 employees as Indigenous and gave money to the “Yes” campaign, already ran programmes to educate, recruit and promote Indigenous people and develop Indigenous businesses, and “we must seize on this momentum”, added Scott. billion under management.

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How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

Inside Retail

Specifically, these key opinion leaders will promote the Lunar New Year inspired promotion to celebrate the launch, offering Superdry customers a saving of $88 – an auspicious number in Chinese culture – when they spend $300. Marketing on these platforms does require a different approach to their Western counterparts, however.